I said on New Squidoo that I'd make 50 lenses and become a Giant Squid. It took me four months, but I did it! And the benefits have been significant.

For a start, my passive income has increased. Admittedly, it's only gone from a drip to a dribble. But there's something about passive dollars plinking into your bank account that makes them so much sweeter than the normal money you 'earn'. And the trend is positive, so it can only get better.

I've also spotted more traffic from Squidoo to my main website. With a total of 56 lenses pointed right at it, this was bound to happen. I'd say I've enjoyed a good 20% increase from this source.

I wrote a blog post the other month about Squidoo for business. Seth Godin himself was kind enough to comment. I agree with him that Squidoo is one element of a comprehensive suite of branding tools.

I used to spend hours playing a certain computer game. Now I spend that time on Squidoo. So I'm not 'out of pocket' in terms of time. By treating Squidoo like a hobby or game, I don't have such high expectations. Then, when good things flow, they're a lovely surprise.

I therefore commend Squidoo to you very highly. Check out my lenses and have a go!